What My Cat Thinks of My Small Business (According to Her, the CEO of Chaos & Cuddles)
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Let’s get one thing clear: Ella runs this place.

Sure, my name might be on the website and I’m technically the one making earrings and suncatchers—but Ella? She’s the heart, soul, and sassy supervisor of Emaloe’s Thingys.
From her perch atop the cat tree throne (strategically placed by the window for maximum sunbeam surveillance), she keeps a watchful eye on my every creative move. Polymer clay? She sniffs it once and decides it’s not for chewing. Beads? They better not roll too far or they’ll be swiftly swatted under the furniture, never to be seen again.

When I’m prepping for markets or deep in the chaos of packaging orders, Ella is there—judging me gently from a cozy pile of shipping tissue, or wedging herself into a box meant for inventory. She’s never read a single USPS regulation, but she insists on sitting inside every mailer for quality assurance.
Her most important role, though? Emotional support. On the days when my AuDHD brain is fried, my depression is loud, or the world just feels overwhelming, she curls up next to me with a look that says, “You’re doing your best, human. Now stop spiraling and give me chin scritches.”


Ella doesn’t care about SEO or market trends. She cares about snacks, sun spots, and whether I’ll ever stop reorganizing my craft cart. But her quiet presence reminds me that even when things feel messy or uncertain, I’m not doing this alone.
And honestly? That’s what keeps me going.